If you would like to grab the attention of your followers on social media, remember to use visuality in your social media posts.
It can be one image or many images. It can be images of the same product, place or service, but from different angles.
Try to create eye-catching and colorful images or graphics with each post. You will see that these posts are noticed more often than posts with only text.
Consider for example these visual marketing statistics, compiled by HubSpot:
- Content with relevant images rack up 94% more views than content without images.
- Compared to other types of content, visual content is more than 40x more likely to get shared on social media.
- Instagram photos showing faces get 38% more likes than photos without faces.
For example, if you sell blankets, show the blanket on a bed, instead of sharing just the image, which is used for printing the blanket.
If you want attention for shower curtains, which you design, show the shower curtain in a bathroom.
There are many ways to create lovely visuality. Let your imagination flow and sparkle! 🙂
If you write about happiness, add an image that reflects emotion of happiness.