More than 60% of marketers are expected to discuss social ROI with their managers if they want to keep on spending on social media campaigns. Measuring the ROI of social media has been and still is tough for many marketers.
With 54 million followers, @nike is the most popular Fortune 500 brand on Instagram. NIKE has five times more followers than the closest Fortune 500 company on Instagram! The 2nd most popular Fortune 500 company is @starbucks. How does NIKE do it? Nike’s Instagram popularity is fueled by brand recognition and gorgeous content. The brand averages 469,842 interactions per Instagram photo, which…
Sometimes I blog in English, so my global blog followers have a few posts to enjoy in English every now and then 🙂 I wrote a book about the Social Age and Social Business, “It’s Time To Change”, and it was published in October 2015. I had the great honor to interview amazing people and…
FIRST THERE WAS A SOCIAL MEDIA LIGHTHOUSE I wrote in March 2014 about the importance of a Social Media Lighthouse (post is in Finnish). Shortly, a Social Media Lighthouse is a person or a brand, who shows you with great examples and blog posts, how to sail in the big ocean called Social Media.…
Pinterest takes a step in a good direction.
