Creative block on social media

Sometimes we all have the day of creative block.

How To Create And Share A Successful Brand Story

All brands have their own story. All brands should share their story. The story can be built in a few different ways. When you create a story or edit it for different social media channels or events, remember a few things, and your story will receive the positive feedback and reactions, which you hope for.

Some of the best social media analytics tools

More than 60% of marketers are expected to discuss social ROI with their managers if they want to keep on spending on social media campaigns. Measuring the ROI of social media has been and still is tough for many marketers.

How does NIKE do it?

With 54 million followers, @nike is the most popular Fortune 500 brand on Instagram. NIKE has five times more followers than the closest Fortune 500 company on Instagram! The 2nd most popular Fortune 500 company is @starbucks. How does NIKE do it? Nike’s Instagram popularity is fueled by brand recognition and gorgeous content. The brand averages 469,842 interactions per Instagram photo, which…

Fountain of Inspiration

FIRST THERE WAS A SOCIAL MEDIA LIGHTHOUSE I wrote in March 2014 about the importance of a Social Media Lighthouse (post is in Finnish). Shortly, a Social Media Lighthouse is a person or a brand, who shows you with great examples and blog posts, how to sail in the big ocean called Social Media.…