It is all about being human, being real and being social.
All brands have their own story. All brands should share their story. The story can be built in a few different ways. When you create a story or edit it for different social media channels or events, remember a few things, and your story will receive the positive feedback and reactions, which you hope for.
More than 60% of marketers are expected to discuss social ROI with their managers if they want to keep on spending on social media campaigns. Measuring the ROI of social media has been and still is tough for many marketers.