More than 60% of marketers are expected to discuss social ROI with their managers if they want to keep on spending on social media campaigns. Measuring the ROI of social media has been and still is tough for many marketers.
Vuonna 2016 yli 2.2 miljardia ihmistä käyttää sosiaalista mediaa! Tästä syystä sosiaalisen median kanavat kiinnostavat myös markkinointiväkeä, onhan kanavissa aivan mahtava potentiaali uudenlaiseen ja valtavaan menestykseen. Valitettavasti suurinta osaa potentiaalia ei hyödynnetä. Markkinoijat yrittävät pysyä kärryillä alati muuttuvassa maailmassa, mutta tehtävä ei ole helppo. Uusia tutkimustuloksia esitellään vähän väliä. Tulokset kertovat, että monet ihmiset siirtyvät kanavasta toiseen,…
With 54 million followers, @nike is the most popular Fortune 500 brand on Instagram. NIKE has five times more followers than the closest Fortune 500 company on Instagram! The 2nd most popular Fortune 500 company is @starbucks. How does NIKE do it? Nike’s Instagram popularity is fueled by brand recognition and gorgeous content. The brand averages 469,842 interactions per Instagram photo, which…
Sometimes I blog in English, so my global blog followers have a few posts to enjoy in English every now and then 🙂 I wrote a book about the Social Age and Social Business, “It’s Time To Change”, and it was published in October 2015. I had the great honor to interview amazing people and…
FIRST THERE WAS A SOCIAL MEDIA LIGHTHOUSE I wrote in March 2014 about the importance of a Social Media Lighthouse (post is in Finnish). Shortly, a Social Media Lighthouse is a person or a brand, who shows you with great examples and blog posts, how to sail in the big ocean called Social Media.…
This year there has been some great articles and books about a New Era. Some call it the Social Age, some call it the Human Era. We leave behind us the Industrial Era, where authority ruled and the human touch was small. In the Social and Human Era, we take into consideration the people, within…
Olen kirjoittanut tätä asiantuntijablogia vuoden päivät. I have written this professional blog for one year now. Blogiani luetaan 121:ssä maassa. Ihana yllätys! My blog is read in 121 countries, which is quite exciting! Olen jakanut blogikirjoituksiani eniten Twitteriin mutta myös LinkedIniin ja Pinterestiin. I have shared this blog mostly to Twitter but also to LinkedIn and Pinterest. Vastaanotto on…
Pinterest takes a step in a good direction.
I write my blog posts sometimes in English as I have many English speaking followers on Twitter and blog readers from 122 countries 🙂 This post is the first post in English. YOUR WEBPAGE OR BLOG AUDIENCE GROWS USUALLY SLOWLY, NOT OVERNIGHT. There are though a few strategies and tips, which can help to build…
This post is in english as I wish to hear also the thoughts of my global network. (Update 4.2.2014) Something very strange and suspicious happened to me this week. I would like to share the story with my blog followers and hope that someone within LinkedIn Corp. or Resurs Bank has some informative comments to…
NYT JA HUOMENNA 