Do you wonder why your content is not shared?
It is all about being human, being real and being social.
Creative block on social media
Sometimes we all have the day of creative block.
Social Media Tips For Artists
Are you an artist? Would you like to sell more of your art? Then these tips are for you.
How To Create And Share A Successful Brand Story
All brands have their own story. All brands should share their story. The story can be built in a few different ways. When you create a story or edit it for different social media channels or events, remember a few things, and your story will receive the positive feedback and reactions, which you hope for.
Some of the best social media analytics tools
More than 60% of marketers are expected to discuss social ROI with their managers if they want to keep on spending on social media campaigns. Measuring the ROI of social media has been and still is tough for many marketers.
Digi- ja somemarkkinointi 2016
Vuonna 2016 yli 2.2 miljardia ihmistä käyttää sosiaalista mediaa! Tästä syystä sosiaalisen median kanavat kiinnostavat myös markkinointiväkeä, onhan kanavissa aivan mahtava potentiaali uudenlaiseen ja valtavaan menestykseen. Valitettavasti suurinta osaa potentiaalia ei hyödynnetä. Markkinoijat yrittävät pysyä kärryillä alati muuttuvassa maailmassa, mutta tehtävä ei ole helppo. Uusia tutkimustuloksia esitellään vähän väliä. Tulokset kertovat, että monet ihmiset siirtyvät kanavasta toiseen,…
How does NIKE do it?
With 54 million followers, @nike is the most popular Fortune 500 brand on Instagram. NIKE has five times more followers than the closest Fortune 500 company on Instagram! The 2nd most popular Fortune 500 company is @starbucks. How does NIKE do it? Nike’s Instagram popularity is fueled by brand recognition and gorgeous content. The brand averages 469,842 interactions per Instagram photo, which…
Social Organizational Communications
Sometimes I blog in English, so my global blog followers have a few posts to enjoy in English every now and then 🙂 I wrote a book about the Social Age and Social Business, “It’s Time To Change”, and it was published in October 2015. I had the great honor to interview amazing people and…
Fountain of Inspiration
FIRST THERE WAS A SOCIAL MEDIA LIGHTHOUSE I wrote in March 2014 about the importance of a Social Media Lighthouse (post is in Finnish). Shortly, a Social Media Lighthouse is a person or a brand, who shows you with great examples and blog posts, how to sail in the big ocean called Social Media.…
A New Era is here!
This year there has been some great articles and books about a New Era. Some call it the Social Age, some call it the Human Era. We leave behind us the Industrial Era, where authority ruled and the human touch was small. In the Social and Human Era, we take into consideration the people, within…
