How does NIKE do it?

With 54 million followers, @nike is the most popular Fortune 500 brand on Instagram. NIKE has five times more followers than the closest Fortune 500 company on Instagram! The 2nd most popular Fortune 500 company is @starbucks. How does NIKE do it? Nike’s Instagram popularity is fueled by brand recognition and gorgeous content. The brand averages 469,842 interactions per Instagram photo, which…

Fountain of Inspiration

FIRST THERE WAS A SOCIAL MEDIA LIGHTHOUSE I wrote in March 2014 about the importance of a Social Media Lighthouse (post is in Finnish). Shortly, a Social Media Lighthouse is a person or a brand, who shows you with great examples and blog posts, how to sail in the big ocean called Social Media.…

A New Era is here!

This year there has been some great articles and books about a New Era. Some call it the Social Age, some call it the Human Era. We leave behind us the Industrial Era, where authority ruled and the human touch was small. In the Social and Human Era, we take into consideration the people, within…

50.000 kiitosta / 50.000 thank you’s

Olen kirjoittanut tätä asiantuntijablogia vuoden päivät. I have written this professional blog for one year now. Blogiani luetaan 121:ssä maassa. Ihana yllätys! My blog is read in 121 countries, which is quite exciting! Olen jakanut blogikirjoituksiani eniten Twitteriin mutta myös LinkedIniin ja Pinterestiin. I have shared this blog mostly to Twitter but also to LinkedIn and Pinterest. Vastaanotto on…