How does NIKE do it?

With 54 million followers, @nike is the most popular Fortune 500 brand on Instagram. NIKE has five times more followers than the closest Fortune 500 company on Instagram! The 2nd most popular Fortune 500 company is @starbucks.  How does NIKE do it? Nike’s Instagram popularity is fueled by brand recognition and gorgeous content. The brand averages 469,842 interactions per Instagram photo, which…

The Power of Blogging

Sometimes I blog in English, so my global blog followers have a few posts to enjoy in English every now and then. I wrote a book about the Social Age and Social Business, “It’s Time To Change”, and it was published in October 2015. I had the great honor to interview amazing people and great…