Most popular social networks worldwide as of January 2023, ranked by number of monthly active users:
Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than 2.9 billion monthly active users.
Meta Platforms owns four of the biggest social media platforms, all with over one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram.
In the final quarter of 2022, Facebook reported over 3.7 billion monthly core Family product users (Facebook, WhatsApp, Instagram, or Messenger).
Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: TikTok.
How many people use social media?
The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders.
In 2022, Social networking sites are estimated to reach 3.96 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.
Which of the social networks is your favorite?
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