All brands have their own story. All brands should share their story. The story can be built in a few different ways.  When you create a story or edit it for different social media channels or events, remember a few things, and your story will receive the positive feedback and reactions, which you hope for.

Entertaining touch works always. Look at your story and check have you presented it in an entertaining way or could you add a touch of entertaining mood to the storytelling?

A story that touches feelings, emotions, is most often a success story. Decide if you want to take the reader or the viewer on an adventure, an exciting journey or would it be best to add some humor to the story.  It all depends on your audience and how you want them to react.

Strong feelings create a strong relationship and a stronger customer relation. When you communicate and build a positive and strong company image, you will reach success on many levels.  

When the company image, the brand, is positive customer relations get stronger and new customers are gained more easily. Your business and customer network grow, when you focus on content marketing in which you focus on the customers and their needs.  It is good to produce content marketing which gives people tips to solve problems and solutions to their challenges.  

One form of content marketing is a blog. The blog can be built with text, images and videos. Write interesting content and add quality images. Ask questions. You can blog about your brand story, your goals, your products, but be sure to also blog about solutions to challenges which your customers may experience. Be a helping hand. Share helpful tips. Give and you will gain.

One form of content marketing is a video. A quality video takes you to the next level. Show people how your products work in real life and how yrou existing customers use your products successfully.

A video which touches emotions is a great form of content marketing.  You can use customers, famous people your employees or the CEO in your videos. The most important thing is to choose someone that truly believes in your products.

The main thing is to give what people need to know, hear or see.  Another main thing is to create interactivity, communication, recommendations and commitment.

A great story is of no use unless it is heard and seen. So be sure to check that your story reaches people. Build social networks on social media channels. Create brand ambassadors, genuine and true ambassadors. These are worth their weight in gold. They share your story to their networks and help you to reach your goals. Remember to thank your ambassadors in many ways.

When your content is easy to share, people will share it. Be sure to have links and social media buttons on your web sites and blogs.