Some of the best social media analytics tools

According to Sprout’s 2019 Social Index, more than 60% of marketers are expected to discuss social ROI with their managers if they want to keep on spending on social media campaigns. Measuring the ROI of social media has been and still is tough for many marketers.

It doesn’t have to be so tough, though. The right social media tools can give you the analytical information you need to grow your brand.

Here are a few tools to consider:


The boom of influencer marketing created a need for social media tools tailored for influencer campaigns.

TapInfluence, is an analytics platform which handles many important aspects and data, such as reach, engagement rate and the potential price tag behind any given influencer.

TapInfluence highlights relevant influencer metrics so brands can better understand whether or not a potential relationship makes sense.


Quite many brands are trying their hands at direct social selling.

Tools such as Curalate serve as a hybrid storefront and analytics tool for brands looking to maximize sales via Instagram.

Curalate empowers businesses to understand which products receives most clicks and sales. Curalate tracks mentions and tags, making it easy to spot and analyze the performance of user-generated content campaigns.


In order to expand your content reach, hashtag analytics are a must-have.

Tools like Keyhole provide a real-time performance analysis of the industry and campaign-specific hashtags on Twitter and Instagram. This helps brands to promote during peak times in different countries and also to understand which tags are most popular among their followers.

It is also smart to read about BuzzSumo, HubSpot and SproutSocial, if you want to be a strong social media analyst and marketer.

Best social media tools for analytics and stronger campaign ROI.