Social and digital business is the secret to success in the digital and social age.
The Digital and Social Age started with the Internet and the chat rooms.
It bloomed with the social media channels.
The Digital and Social Age reached the next level with the smart phones and apps.
- Peoples’ needs together with the fantastic new technology changed everything – people can now keep in touch with each other, find and share information and share stories to the whole world, easily & quickly, via social media channels – and that is what they also do.
- People use social media, blogs, videos, vlogs, podcasts etc. daily.
- People expect organizations engage with them in the social media channels – with interesting and exciting (visual) content.
If you are a business leader, CEO of an organization or an entrepreneur, make sure you are on the social media channels, where your customers and target groups are. Offer inspiring and exciting content – forget traditional sales and advertisement talks.
What is social business?
Use the newest digital technology and create social networks and social trust, to serve the customers and to find new customers.
Use social media, blog, vlog, chats, videos and podcasts in:
- Social Selling
- Social Marketing
- Social Communications
- Social Customer Service
- Social Recruiting
Be engaging, interesting and social – forget about traditional one-way communication!
“NOT USING SOCIAL MEDIA IN THE WORKPLACE IS STARTING TO MAKE ABOUT AS MUCH SENSE AS NOT USING THE PHONE OR EMAIL.”
RYAN HOLMES, Founder and CEO of Hootsuite
Why is social business important?
Your target groups are not companies, but PEOPLE.
The people want to meet you online and on social media.
It is people that make the purchase decisions, not companies.
If you are not online and on social media, no one can find you.
Your competitors, who are active on social media, will soon take all your customers.
The digital and social era won’t go away – it evolves with huge steps.
Embrace the fantastic possibilities the digital and social channels offer you!
It’s all about two-way and multi-way communication, serving the customer the way they want and need, grabbing the chance to reach the whole world fast and easy:
One blog post, one tweet or one video can go viral any time!
Some survey results to think about:
“84 % of Millennials (age < 35) DON’T LIKE TRADITIONAL ADVERTISING,
nor do they trust it.”
“78% of salespeople using social media outsell their peers.”
Social Media and Sales Quota Survey, info.asalesguyconsulting.com
“90% of people DO NOT TRUST ADVERTISING.
Word-of-mouth is 10 times more POWERFUL than traditional advertising.”
Mark Burgess (TED Speaker | Author The Social Employee | Top 20 Content Marketing Influencer) at TEDxNavesink
If people do not trust or like advertising, we must either start to create inspiring, trustworthy and fabulous ads, which bring true ROI, or make the smart move: be active online and on social media with interesting and inspiring content, which your targets group desire.
If you are not yet doing social business, start NOW.