With 54 million followers, @nike is the most popular Fortune 500 brand on Instagram.

NIKE has five times more followers than the closest Fortune 500 company on Instagram! The 2nd most popular Fortune 500 company is @starbucks. 

How does NIKE do it? Nike’s Instagram popularity is fueled by brand recognition and gorgeous content. The brand averages 469,842 interactions per Instagram photo, which is twice Starbucks’ average engagement.

This post for example has 1 million views:

What do you think of these two top Instagram profiles? Which photos or videos do you like the best? Which content is most appealing to you?

Starbucks:

NIKE: