The importance of sharing and social listening

After reading Bryan Kramer’s book There is no B2B or B2C: It’s Human To Human: #H2H in the spring of 2014, my life changed. Bryan’s book opened the doors to a whole new way of thinking in the business world. I was excited to hear about his new book “Shareology: How Sharing is Powering the Human Economy“.

Like Alan Berkson said, Bryan Kramer understands better than most the value of trust and authenticity in building not only your business brand but your personal brand as well, and that understanding the psychology and mechanics of sharing is a critical 21st century skill.

The importance of sharing and social listening are more than most of us know. To understand the social language, which evolves with a huge pace, is vital for everyone doing business; each leader and CEO, each recruiter, each marketer and brand manager, each community manager and all the sales people and customer service teams. Bryan has covered this extremely well and I am inspired by his enthusiasm, knowledge, courage and innovative touch. There are many interesting interviews and examples in this book, which are enormously useful for everyone starting with the CEO’s.

I can warmly recommend to read Bryan Kramer’s book(s), which will guide you to your next level of success.

Who is Bryan Kramer?

Bryan Kramer is one of the world’s foremost leaders in the art and science of sharing, and has been credited with instigating the #H2H human business movement in marketing and social. With over 300K social fans and followers, and an intimate understanding of the intricacies and interworking of both social technologies and social behaviors, Bryan is both a practitioner and authority on the subject.

In January 2014, Bryan’s first book ”There is No B2B or B2C: It’s Human to Human #H2H”rose to the #1 top selling spot in Business Books on Amazon in its first week. In January 2015, #H2H was named as the number 1 buzzword for 2015 by The Writer. His second title, ”Shareology: How Sharing is Powering the Human Economy”, published by Morgan James Publishing will be released in July 2015.

Bryan is also a renowned global speaker, consultant and trainer. In a unique sharing experiment conducted in his recent TEDTalk titled ”Why Sharing is Reimagining Our Future”, Bryan witnessed the true power of sharing when inspiration combined itself with reach and technology. The results were stunning – 21 million impressions in just 4 hours, spanning the globe to over 10 countries.

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