This year there has been some great articles and books about a New Era.

Some call it the Social Age, some call it the Human Era. 

We leave behind us the Industrial Era, where authority ruled and the human touch was small.

In the Social and Human Era, we take into consideration the people, within the company and outside the company. We have a human touch in everything we do. We embrace the Social Age and the possibility to connect and communicate openly.

The key is to listen, to help, to solve problems, to show empathy and to inspire. Be proactive, engage and make a positive difference.

The organisations and brands show their open and social work culture. The organisations communicate and interact in the social media and build a whole new image for their brand. They engage with their audience and show that they care.

engagement is the key

This is the new way, and the only way, to succeed and to develop a connection with the people – the customers, the media, the partners and the employees.

I recommend warmly Bryan Kramer and Ted Coiné & Mark Babbitt

Welcome to the New Era – the Human Era and the Social Age!